About this item

• BRAVIA XR OLED: Our best 4K OLED picture Our brightest OLED TV panel ever with pure blacks and dazzling highlights, powered by our Cognitive Processor XR. Featuring XR TRILUMINOS Pro and XR 4K Upscaling, vibrant colours bring pictures to life with enhanced details in every scene.
• Sound-from-screen experience Enjoy immersive sound - exactly from the action on screen - with powerful bass on the Sony XR-55A90J.
• Be Immersed in Movies and Games. Bring the cinematic experience home, with BRAVIA CORE on BRAVIA XR A huge number of movies are included and waiting for you on this Sony TV. With BRAVIA XR technology, Pure Stream and IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality. If you love gaming, BRAVIA XR picture and sound technology delivers a fantastic experience.
• Entertainment you love with a little help from Google. With hands-free help from Google, you can set aside your remote and just use your voice to control your 4K TV. Try saying "Ok Google, turn on the TV" or ask Google to find a specific title, search by genre, and get personalised recommendations on what to watch on your 55-inch TV by saying, "Ok Google, what should I watch?" .
• Even fast-paced scenes are smooth and clear with XR Motion Clarity Driven by the Cognitive Processor XR this class leading motion technology ensures images are precisely controlled no matter how fast they are moving to minimise blur, leaving your picture smooth, bright and clear, ensuring you won’t miss a thing. Whether you are watching sports, movies or day to day TV, Sony's A90J OLED with XR Motion Clarity will deliver exceptional clarity and realism, for a breath-taking viewing experience.